应管理学院王学军副教授邀请，英国阿斯顿大学Geoff Heron副教授和Geoff Parkes教授将做客我院“雏鹰大讲堂”第十一期。欢迎广大师生届时参加！

讲座主题：Some interesting reflections on and insights into taxation(关于税收的一些有趣的反思和见解)

主讲人：Geoffrey Heron

讲座时间： 2018年4月19日 15:00-17:00

讲座地点：榆中校区天山堂B603

讲座简介：税收通常是一个非常枯燥的话题，本次讲座将采取一种非常新颖的方法从技术和实际应用方面来讲述税收问题。（Tax is often a very dry subject and Geoff will take a very novel approach to the teaching of taxation. He will explain both the technical and practical application.）

讲座主题：MakingConnections–Marketinginturbulenttimes(建立联系——动荡时期的市场营销)

主讲人：Geoff Parkes

讲座时间：2018年4月19日 17:00-17:30

讲座地点：榆中校区天山堂B603

讲座简介：讲座将从市场营销的角度来看待外部环境的变化。通过对具体案例的分析，简要介绍营销策略。阐明市场导向型公司如何利用外部变化的机会来获得竞争优势。（I will take a marketing view of the changes in the external environment and how marketing led firms will take advantage of these opportunities for competitive advantage. I will give some examples and include a short overview of marketing strategy.）

主讲人简介：

Geoffrey Heron，英国阿斯顿大学国际会计和金融项目主任，高级特任讲师，注册会计师、英格兰及威尔士特许会计师协会(ICAEW)会员。1984年毕业于英国曼彻斯特大学数学与统计学专业，1998年毕业于英国牛津大学，并获教育学硕士学位。曾任英国伯明翰城市大学ACCA和会计硕士和财务课程主任兼副教授(2005-2015)、英国牛津布鲁克斯大学应用会计课程主任和主讲师(2015-2018)。

Geoff Heron is an Associate Professor who is the Director of International Programmes in Accounting and Finance at Aston University, Senior Teaching Fellow, Chartered Accountant (ACA) and member of ICAEW.He graduated from the University of Manchester in 1984 with a major in Mathematics and Statistics, and graduated from Oxford University in 1998 with a Master's Degree in Education.He was director of the ACCA and MSc Accounting and Finance Course of Birmingham City University (2005-2015) and Director of Applied Accounting Programmes of brookes university (2015-2018).

Geoff Parkes，英国阿斯顿大学国际副校长。2015年以来，一直负责阿斯顿大学商学院的国际活动。主要研究领域是金融机构和小企业的融资渠道，特别是研究企业家的个性和行为特征以及其对企业融资策略的影响。主要教授课程有：战略营销管理，营销战略和市场营销等。

Geoff is the Associate Pro Vice Chancellor International for Aston University. Since 2015 has been responsible for the business schools international activities. At Aston Geoff’s research interests examine access to finance and small firms, in particular studying personality and behavioural profiles of entrepreneurs and the impact this has on funding strategies. He teaches Strategic Marketing Management, Marketing Strategy and Marketing for the Entrepreneurial Firm.