应服务管理研究所吴建祖教授邀请，密苏里大学哥伦比亚分校王欣然博士将来我院举办讲座，本次学术讲座既是一次学术盛宴，也是一次不可多得的学习机会。欢迎感兴趣的师生积极参加！

讲座主题：

1、Managing Social Disapproval in the Social Media Era

2、From Home-Country Shared Grievances to Cross-Border Social Disapproval: Social Media, National Animosty,and Nationalism as Integrated Mobilizations

主 讲 人：王欣然博士

讲座时间：2019年1月9日 9：30——11：30

讲座地点：兰州大学齐云楼204室

讲座简介：

1、Managing Social Disapproval in the Social Media Era

Negative social evaluations and the strategies a firm employs to manage them have garnered significant attention among management scholars. However, past research has given less attention to the social media era’s revolutionary effects on these dynamics. Drawing on communication and social psychology research, we theorize how social media characteristics lead to a greater likelihood that social disapproval will spread faster, and be more emotional and communal.We then develop a two-stage model that explicates how a firm’s communication strategies are linked to the three characteristics of the social media era and how they affect a firm’s social disapproval, which we define as constituents’ general enmity toward a firm. Our model predicts differential effectiveness of a firm’s initial communication strategies, transparency and reticence, depending upon whether constituents learn of negative events from the firm or from others. Once a firm’s negative actions are widely known among constituents, we theorize that a firm can more effectively attenuate social disapproval when it responds more slowly, accommodatively, and narrowly. Further, we theorize how well-established contingencies of inauthenticity, severity, and prominence take on enhanced meaning and have unexpected effects on managing social disapproval in the social media era.

2、From Home-Country Shared Grievances to Cross-Border Social Disapproval: Social Media, National Animosty,and Nationalism as Integrated Mobilizations

Multinational enterprises (MNEs) increasingly operate in an interconnected social media-fueled world, which effectively delivers negative information on a global scale, mobilizes constituents to accumulate social disapproval across national boundaries, and negative events are no longer contained to the home country. Yet, existing theory does not account for the way that negative events lead to social disapproval across borders. Therefore, we develop theory to better understand cross-border social disapproval, which refers to an MNE’s negative events in its home country that lead to its social disapproval in its host countries. Our model shows that three key factors—social media volume, national animosity, and nationalism—interactively influence the accumulation of cross-border social disapproval. We test this model by constructing national dyadic data from 1,883 negative events, 474,965 Twitter posts, and 96,422 blog posts regarding constituents across 385 US-based MNEs in 58 host countries during 2007 to 2014. The results demonstrate that social disapproval spills over from home to host country quickly, is emotionally-charged, and accumulates with pronounced communality among constituents in host countries, especially when national animosity between home and host countries and host-country nationalism are simultaneously strong.

主讲人简介：

王欣然博士在密苏里大学哥伦比亚分校 (University of Missouri，Columbia) Trulaske商学院管理系任Tenure-Track Assistant Professor，2017年于田纳西大学(University of Tennessee) Haslam商学院获得战略，组织与创业博士学位，和计量经济学与统计学辅修博士学位，2011-2013年在香港浸会大学商学院攻读M.Phil，2008-2011年在兰州大学管理学院攻读硕士。王欣然博士从认知的视角研究企业社会责任，企业形象和危机管理战略，国家敌对及爱国情绪下的跨国战略，和企业IPO战略。其博士毕业论文获得Strategic Management Society (SMS) 2017年度最佳会议论，SMS-Strategy Research Foundation 2016-2017 博士论文研究基金，Academy of Management 协会Social Issues in Management 2017 最佳学生论文，以及牛津大学企业名誉研究中心 (Oxford University Centre for Corporate Reputation) 2017最佳博士论文。王欣然博士的论文目前在Academy of Management Review期刊第三轮Revision and resubmission, 发表于Journal of Business Ethics，Asia Pacific Journal of Management等期刊。