为促进专业发展和学科建设，管理学院将于2023年3月31日晚上19：00-22：00举办第一期管理学院市场营销前沿学术研讨会。欢迎感兴趣的师生前来交流讨论！

学术研讨会的嘉宾、主题和时间安排如下：

主持人：柳武妹 教授

时   间：2023年3月31日19:00-22:00

地   点：齐云楼204

主讲人一：

崔明 副教授

题   目：横向课题的申报和主持经验

内容简介：本次讲座中崔明副教授将分享自己申报、主持和结项横向课题的经验。崔明副教授会重点分享横向课题和纵向课题的差异性以及做横向课题需要的能力与方式方法。

主讲人二：

马建峰 副教授

题   目：Do tourists’perceptions of tourism destination change across seasons? A mixed big data analysis

内容简介：

Many scholars use big data analysis methods to investigate tourist destination image. However, research on the internal relations between the key elements of tourist destination image and its revolution trends is rare, especially with respect to seasonal trends. To bridge this gap in the literature, our research is the first to comprehensively use multiple big data analysis methods to explore tourist destination image based on tourist gaze theory. By analyzing 22,035 tourists’ reviews of Huangshan, we had three main findings: First, ‘convenient’, ‘worthy’, ‘beautiful scenery’, ‘satisfactory’, ‘adequate facilities’, and ‘great experience’ are the six main tourism destination image dimensions of Huangshan; second, the keywords of each dimension display various co-occurrence relations; finally, the tourism destination image dimensions exhibit different seasonal trends over time. Our study not only greatly enhances the existing literature, but also provides important practical implications for destination marketing organizations.

主讲人三：

柳武妹 教授

题   目：国家自然科学基金的申报和结项经验

内容简介：

本次讲座中柳武妹教授将分享自己申报、主持和结项国家自然科学基金青年项目和面上项目的经验。柳武妹教授会重点分享青年项目和面上项目的差异以及申报要点。也会分享成功获批的项目申请书和未成功获批的项目申请书之间的差异。