应兰州大学管理学院邀请，美国西北大学Clarke Caywood教授将于4月16日为我院研究生进行学术讲座，欢迎广大师生届时参加。 

讲座题目：

        Using Integrated Marketing Theories and Tools to Manage Your Corporate Reputation and Brands

        运用整合营销理论和工具来管理你的企业声誉和品牌 

讲座时间：2013年4月16日（星期二）9:00-11:00 
讲座地点：齐云楼1101

主讲人简介： 
        Professor Caywood from Northwestern University was ranked as one of the most influential public relations and marketing professionals of the 20th century and one of the top 10 outstanding educators in 2000. He will talk about protecting and managing your corporate and brand reputations. Some company's products and some consumers are much higher risk and pose a greater threat to the brand and corporate reputation including loyalty, share value and credibility with stakeholders. 

        美国西北大学克拉克 • 凯伍德（Clarke Caywood）教授被评为20世纪最有影响力的公共关系和营销专业人士和十大杰出公关教授。他将讨论保护和管理您的企业声誉和品牌声誉。有些公司的产品和一些消费者具有更高的风险，对品牌声誉和企业声誉包括（顾客）忠诚度，股价和利益相关者的信誉造成更大的威胁。